Questions
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Lost SEO contract, new SEO wants us to do the following - can you explain why?
Hi Simon, It's likely they've noticed an issue with the old domain (maybe a problem with the link profile?) and they're migrating to a geo-targeted TLD, hence the .co.uk. In this instance, it would make sense for them to do the https swap at the same time if they planned to do it in the future. The reason for the redirects being done on a per-page basis is that they're trying to retain as much strength from the existing domain as they can. Setting up a 301 will retain ~80-90% of that strength though it will also retain the backlinks so maybe the link profile isn't the issue after all. The last points are really just about improving the site speed and I would assume that since they're asking for a blanket removal of all canonicals, they've come across something else that concerned them or perhaps they're input manually right now and they plan to template them instead. If my assumptions are correct, their requests seem above board. The larger question I'd have in this scenario is why you're tasked with doing their job!
On-Page / Site Optimization | | ChrisAshton0