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Hi Pawan, You're welcome Yes, I believe you are correct in saying that the data highlighter really only translates to Google right now. However, it seems Bing and Yahoo1 really are doing very little with structured data right now. I think it depends on your industry regarding your timeline of adding the markup. If you are in the restaurant, food or travel industry, I think you really have to start now just to stay competitive. If you're in a niche, maybe it's not so crucial. One thing's for sure, what's true about structured data now will probably be different in 6 months, so whatever you do now will need to reviewed over time, just like most anything else related to SEO There's always something new and always something changing. That's why we love it right? Dana