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Hi Shay, Content creation is always a major creative challenge. Writers and marketers all have different ways of brainstorming good ideas. If you are doing the writing, your task will be to research your industry and geography and see if there is something you can create that doesn't already exist or hasn't already been done well. Your industry might be thought of as a 'boring' industry because it doesn't automatically lend itself to exciting content. This means you have to work a little harder to discover what you can created that will generate notice. We had an excellent article here last year about this. I recommend you read this: http://moz.com/blog/the-guide-to-developing-a-content-strategy-for-boring-industries If you do not feel you can accomplish the job of content development and writing on your own, I recommend you hire help. Here on Moz, you'll find our recommended companies list that can help you connect with a pro. See: http://moz.com/community/recommended Regarding your Google+ Local listing, I'm not sure if you're asking me if there is something you should add to it. Your listing should be fully filled out in all fields and should adhere to the Google Places Quality Guidelines. Citations are mentions anyplace on the web of your business name, address and phone number (NAP). These can include listings on directories like Yelp, Yahoo! Local and SuperPages, and they can also include things like third party blog posts or social media mentions. It sounds like you've already built a listing on Yelp. There are lots more places you can build citations, too. If this is a new concept for you, I recommend you go to GetListed.org and use their free tool to help you start building important citations. Once you have built the basic citations via GetListed.org, you can decide to continue building other citations with the help of a paid tool like Whitespark's Citation Finder Tool (see: https://www.whitespark.ca/local-citation-finder/). Regarding your point #5, it is not a recommended best practice to acquire links by posting in forums. In fact, this would typically be seen as a spammy practice and should be avoided. I recommend you read chapter 7 of our Beginners' Guide to SEO. Chapter 7 will teach you about good methods for earning links: http://moz.com/beginners-guide-to-seo/growing-popularity-and-links Hope this helps!