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Hi Zac, As you are a single company, I would recommend going with a single website with unique pages for your different offices. Google completely understands that law firms and other local businesses have more than one office and as you are presumably offering the same services in both Austin and Dallas, I don't really see the need for a different website. What will be important is that you have a unique local phone number as well as a unique physical street address for the new location so that you can full participate in the creation of local listings for your new office and not let the Austin location detract from the Dallas one or get 'confused' with it. From all I have read, there is no difference (rankingwise) between this approach: austin.copplaw.com and copplaw.com/austin I prefer the latter, personally, but you can go either way without trouble. I think you will need to do some minor re-optimization of core pages of your website to cover that you have 2 locations and then will need to work on city landing pages. Let me link to a piece I recently wrote on this topic, for situations just like yours: The Nitty Gritty Of City Landing Pages For Local Businesses http://www.solaswebdesign.net/wordpress/?p=1403 Can you go with a new website instead of building out your current site? Certainly, but I prefer the latter because it is: Easier to manage You don't have to rebuild the wheel - you've already built it You need have no worries about publishing duplicate content on a second site By presenting CoppLaw.com as a single entity with multiple offices, you will be presenting your business authentically as an impressive, growing law firm with the clout to operate 2 locations. Hope this helps!