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Hello there! You've come to the right place. Local SEO hinges on the physical location of your business and its customers. If you have a physical store in NYC, you can work towards competing for visibility in Google's local packs for users and queries surrounding that city. If you have a physical location in LA, same story. What you can't do is hope your NYC store will show up for users in LA. Local search doesn't work that way. Rather, you'd need to pursue organic rankings and paid advertising in markets where your business lacks a physical location. _Moz just published the Essential Local SEO Strategy Guide, which will teach you all the basics of local SEO for free! Hope it helps: _https://moz.com/local-seo-guide