Welcome to the Q&A Forum

While I don't have first-hand experience of this issue, I've done some searching around and I wondered if this helps at all: https://stackoverflow.com/questions/20491445/tracking-android-installs-via-google-play-source-medium-from-website Some other possibly useful links: https://stackoverflow.com/questions/10033313/android-google-play-referral-tracking-limitations https://stackoverflow.com/questions/11241158/how-to-use-google-analytics-track-referrer-install-from-google-play