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I noticed a lot of Adsense in prominant places on your pages, even a big banner from on-line dating. Is the site doing well with AdSense? If so, you visitors may read a little of what you offer then click through to the next site. I know if I see a site covered in ads, I am more likely to return to google and check the next option. The ads Google Adsense is applying are also quiet out of context. e.g. Imagine a big burly bikie visits your site to read about motorcycles, does he see an ad for Harley Davidson, no he is presented with ones on 'trying to conceive', how does adsense make that connection? Also people love to see active fresh content and the dates on your entries as I click each of the top links show 2009 or 2010 articles. There is also significant time span between articles inside the one topic. As Egol says have allok at high retention sites and see what you are doing different. If you cover such a broad range of topics, users may just be interested in the specific one they came to see. I would also suggest to move 'recent comments' and 'recent searches' higher toward the top of the column and login further down. If you want people to click through to other article on your site then make sure they are prominent. I also see 'leave a comment' but do not see any comments just ads. To lower bounce rate you need to provide information relevant to your visitor have fresh content make it easy for the visitor to find other interesting articles decide if you want ads or visitors There is my quick usability study.