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Hello, It sounds like you're looking for an affiliate network that specializes in lead generation. Try CPA Storm (cost per acquisition, which is what you're looking for), T3Leads, or Pepperjam. This article compares a few of those, but it's a few years old: http://www.comparethebrands.com/compare/96 A homegrown program is great for many reasons, but the biggest drawback is that you don't have immediate access to hundreds or thousands of affiliates, as you would with a network.