Latest posts made by SemZoom
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RE: Improve CTR with Special Characters in Meta-Description / Title Tags
I'm interested to know if there's any new insight on this, as I'm tempted to use a special character as it is the literal brand name of the company. My intention is to prepend the company name with the symbol but I'm concerned it may come across as unprofessional and be a poor reflection of the brand.
I started out in website development and my interest slowly shifted to the ever changing complexity and challenge of inbound marketing. I now focus on providing digital strategy and inbound marketing consulting for businesses.
"If you can't measure it, it doesn't exist" - Not sure where I saw this quote but absolutely love it.
