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Nicole St. Martin is a Search Marketing Analyst for HotGigs and Jobs2web and co-organizer of the China Search Marketing Tour. With over 6 years of search marketing experience, Nicole has consulted in the areas of PPC, SEO, usability, conversion analysis, website design and corporate career site optimization. Nicole has authored many search marketing articles including the HR Search Marketing blog that regularly covers SEO and marketing issues as they relate to the recruiting space.