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Yes i agree, it is useful. I was, however, talking more about how we can promote pre-existing material.

Depends how you use them, but yes press releases and 'the press' in general is extremely useful in terms of generating publicity, promoting linkbait and attracting potential linkers.

Nice idea, I like that. Also you're right about making changes to the site; users need to be able to find useful information, talk to others about it and share it on a variety of networking sites easily.

People don't want to spend time copying links into digg and stumbleupon - they want to click a button quickly - a simple way to help get viral content moving.

I like that idea - might be easier to get bloggers with strong twitter accounts to endorse the link bait.

Cheers.

Hey Guys

Just wanted to get some friendly feedback on ways that you like to promote linkbait.

Personally, I like to:

a) develop the companies main social media channels (twitter and facebook)

b) develop accounts on digg and reddit etc

c) email journalists and blog owners who appear to be part of my clients 'linkerati'

Has anyone got any interesting approaches or strategies for getting the viral ball rolling?