Questions
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Sale page ranking for "[blank] for sale" keywords
Hi Sam Sale pages are always a problem in ECommerce stores. At the very least, during Sale periods their content can be identical to a category or brand and that can cause problems with duplication. There are a few ways of overcoming this: 1. Canonicalise all Sale pages back to the preferred brand or category - that way they do not show up independently in search and don't interfere with the ranking of your major pages. 2. Call it clearance and don't mention the word 'sale' at all - It can be your promotions, discounts, end of season clearance page - keep the term 'sale' on the main brand or category and provide a link to the 'clearance page. Make sure you write 3-500 words on each page to support this strategy and everything will be peachy! Regards Nigel
On-Page / Site Optimization | | Nigel_Carr1