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The normal way to handle internationalization is to have separate Geo/Language subfolders, and potentially redirect users based upon IP address, or prompt them to switch to the appropriate language or country if they want. For example, a US-based publisher with separate UK content might do this: domain.com/news domain.com/uk/news Is there a reason you want to keep the URL the same while doing multilingual? Google's overview of methods and why they're good or bad is a good starting point: https://support.google.com/webmasters/answer/182192?hl=en