Questions
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Physical locationof the server vs customer base vs SEO penality?
Hi Everyone I am maybe going to throw a spanner in the works here, but here goes. I have read what you are all considering. I have been in the position whereby I have been asked on occasions to look at an ecommerce website that was not performing too well. I might find it has been registered for a number of years and it sat on a .co.uk domain had a few decent backlinks yet just wasn't cutting it with Google.co.uk Investigation on these occasions showed the site to be hosted on a server in the USA, but my .co.uk ecommerce client really wanted to see some decent traffic from the UK. I have then gone through the process of moving the domain onto a UK based server and after a short time boomph the website improved its performance on all round. Now had I done this only once you might say that was a fluke, but I have carried out this exercise on many occasions now where in most cases i was faced with the above scenario. I had a client site for example that had some really good links some coming from one of our top television websites that had great pagerank, but it was not along with other good links rubbing of on this clients site. I oved the site domain from Germany back into the UK and again BOOMPH the website performance improved. And in some cases where I was then faced with having to achieve the opposite i.e. have my UK client site reach say an audience in Germany, I would then use the Google products available to me for GEO targetting and also would create a page on www.clientdomain.com/german rather than doing as some suggest which is http://german.clientdomain.com I agree with eyepac that conten links and good old fashioned optimisation are key factors for pages to do well and I would go as far as saying that my recipe for a bit of formality in how you prioritise your header code and then your approach to on-the-page content layout is still important. And a wee visit every now and then to remind ourselves of the Google Guide Line document that is available to us is always worth revising. Look forward to anyone's feedback
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