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I think Mark has the right idea, I would build out a landing page on your main site for the keyword, then 301 the emd back to it. Bottom line, emd results are short lived.

Hey Sauspiel, Thanks for writing in and sorry that your rankings are looking off in the Web App. I'm not sure why you would be getting different results in the Web App rankings than you would be getting when you run the searches yourself; it could be a lot of things. The search engines - Google, Yahoo! & Bing - all maintain multiple indices that run across multiple datacenters. This means if you query different datacenters, you can get somewhat different ranking results. Other elements, such as personalization, geography and search history (even if you're logged out of your Google/search engine account) can also influence ranking positions. Hence, there can be a lot of variation in what different people, searching from different computers/locations might see in the rankings. Our solution has been to run searches from a variety of IP addresses and IP blocks using non-personalized, search history/location agnostic requests. In our experience, these have provided the most accurate results, showing what the "most" users see, though we know there's still quite a bit of room for fluctuation. In the meantime, I can try to see if it's a bug on our side if you can let me know... 1. The campaign that is having this issue 2. The keyword and URL combination that is having discrepancies 3. The ranking that you're getting in Google versus what the Web App tells you. If you prefer to provide this information privately, you can email us at help@moz.com. Chiaryn Help Team Ninja

Roger only crawls by links. When you are using forum software or a CMS it is very common for numerous links to be created by the software without your knowledge. If you examine your crawl reports, they will show you the URL of the page which provides the link which is generating the 404 error.