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Hi Sarah, In general the site has good design and you're pushing user generated content in the form of the brag board, which I think is a good resource for building your community element. People are hesitant to be the first to review unless they hate something. If you can afford it, I'd start by leaving lengthy reviews on products that have actually been used by your internal team. Use great grammar, shoot for longer form content, etc. Really set the tone that this is an awesome site for lengthy reviews. Contests can be a good way to incentivize reviews, especially if you can partner up with a manufacturer for free or discounted product to give away. Do a recurring contest, and have all reviews count as an entry. For your actual review form, try building out way more specific questions than just giving users a box. A good example of this is the questions that are asked of business owners signing up for Thumbtack.com. Rather than asking for a business description, they specifically as the business owners a number of targeted questions that really separates them from every other site online. You'll need to take the same creative approach to set yourself apart from other review websites. I'm thinking things such as "How did the product fit?" for clothing categories, or "Would you recommend this product to a friend who needed on as well?" Those are the types of questions that should elicit better quality of responses. Hope that's helpful!