Welcome to the Q&A Forum

Hi Ryan, Complex scenario, but the good news is - you don't have to reinvent the wheel on this. Look at a website like https://www.rotorooter.com/ to see how they are managing the fact that they've got 600 locations in North America. If your company is expanding nation-wide, you need some type of interface (a zip code search, map, etc.) to get clients from the homepage to their correct section of the website. I see no reason to use subdomains. They typically just complicate things. You can create a landing page for each location (or a section of several landing pages if you absolutely must), but the goal is to take the client directly from the homepage to the page that tells them everything they need to know about the location nearest them. If you go this route, I would advise: Ensuring you have a sitemap that links to all of the landing pages, just to ensure full crawling Avoid duplicate content on these pages as much as possible. Make them unique and useful. This article should help: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages Be sure you're building out a full set of local business listings/citations for each location and that the company has a strategy in place for managing reviews on them. That should get you off to a good start!