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Mark said: "People looking through the SERPs are searching to rent an RV, while traffic from facebook is coming from RV owners who see a blog post about RVs that interests them." Let's finish that thought. Traffic coming from Facebook are RV owners who see a blog post about RVs. But they land on a site that rents RVs so they don't need anything. Is that true? Don't RV rental businesses also sell RVs? And don't they sell equipment? You've brought them in on a topic of interest (RVs), now you can acquaint them with your store. You already know they are your target market. That's a good thing. Your job now is to make sure your presentation is inviting. Assume they are owners (or renters). Can you put an offer on that page, perhaps a download of the best RV spots in your state, or maybe a link to a blog post that lists "10 things no RV should be without" for the owners and those happen to be the things you sell. We're doing a lot of blogging now for an attorney client, and traffic has nearly doubled as a result. Like you, I see traffic come and go, but that is normal for blogs given the reasons mentioned in other comments here. But I'm also seeing that a percentage of those coming from Facebook are repeat visitors and that some of those visitors go to the home page, then the about page, then our main service page. That's exactly what I want. And because I'm boosting those posts in my client's local area, I'm happy because those might be his clients one day. We're building brand awareness so that when the time comes that any one of those or any one of their friends need an attorney, hopefully they'll know who to call or refer. I like to think we're priming the pump.