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Thank you for replying. Backlinks are the issue and this is the main reason I got external SEO agency to step in. They are working specifically on link building. Is there any way to do a "health check" for keyword spamming? I already removed a lot of those, but selling fascinators it is difficult not to use the word a lot. And yes, I looked at competition also -- In mot respects I beleive my site is a better fit, but Google obviously thinks otherwise for some reason. Rudolf