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Hi RTG, My understanding is the Moz Toolbar is designed to parse (count) all links within the HTML code. Depending on how the source code is written, this may include links hidden by Ajax. It does it's best not to count links embedded in javascript or other snippets of code, but in all honestly it wouldn't be that surprising for these types of links to slip through. Another way you can links is by viewing Google's Text Cache of the page you are viewing. You can do this with the following query, replacing your website for example.com http://webcache.googleusercontent.com/search?q=cache:http://example.com/&strip=1 Google will "show" the links that it sees. But this doesn't tell the whole story either. You see, Google will also try to parse javascript links and Ajax types link and see if they can follow them. So if you're trying to hide links with AJAX, it may not be the best method, as Google can likely discover them. That said, it's unknown how much weight those links will carry in terms of authority and anchor text. If it sounds like I'm talking in circles, it's because I am.   It sounds like what you're really concerned with here is the amount of links on the page. For that I recommend this post by Dr. Pete: http://www.seomoz.org/blog/how-many-links-is-too-many Hope this helps!