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Hi Rob, Just to clarify, SEOmoz flags your content as duplicate if finds 95% HTML similarity. You can use an online tool to compare pages yourself. I like this one: [http://www.webconfs.com/similar-page-checker.php](Just to clarify, SEOmoz flags your content as duplicate if finds 95% HTML similarity. You can use an online tool to compare pages yourself. I like this one: http://www.webconfs.com/similar-page-checker.php Google obviously uses a more sophisticated method than Moz, but it's still a good warning because pages without much unique content - even if they aren't true duplicates - often have a difficult time ranking for their targeted keywords.) Google obviously uses a more sophisticated method than Moz, but it's still a good warning because pages without much unique content - even if they aren't true duplicates - often have a difficult time ranking for their targeted keywords. Rob, for your specific examples, the content isn't an exact duplicate, but it's what we would call a "near-duplicate". These are pages that are very close to one another in theme and content. Having too many of these can actually hurt your site's ability to rank in a strong way. Dr. Pete goes into this in quite a bit of detail in this epic Duplicate Content post. The problem on these pages is that the duplicate content is all above the fold - the primary spot Google cares about. You might consider: Moving your unique individual products to the top, and moving the repeating "boiler plate" intro below the fold Better yet, writing unique intros to each page. My guess is this would give you the most ranking boost for your buck. So it's hard to say if this duplication is hurting you in a big way, but it might be - and it might be worth taking a look to make these pages more unique. Hope this helps! Best of luck with your SEO.

Agree with you on protecting brand if the changes stick. We hadn't noticed this until about 7-10 days ago and it seems like it's really taken hold within the past couple of days.  The effects on the non-local search results seem pretty significant. We especially noticed in on LinkedIn pages becoming highly ranked and much more information on Facebook likes, "talking abouts" and "were here's" --- also number of YouTube results being pulled back seems much higher than normal. The shear number of social pages being ranked on non-local search results was very interesting.  Appending local words to the search queries really seemed to strip out the social page rankings.