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About 3 months ago I implemented a massive URL structure change by 'upgrading' some of the features of our CMS

Prior to this URL's for catergorys and products looked something like this

http://www.thefurnituremarket.co.uk/proddetail.asp?prod=OX09

I made a few changes but din't implement it fully as I felt it would be better to do it instages as the site was getting indexed more thouroughly.

HOWEVER...

We have just hit the first page for some key SERP's and I am wary to rock the boat again by changing the URL structures again and all the sitemaps.

How much pain do you think we could feel if i went ahead and optimised the URL's fully?

and

What would you do?

Hi I was at the linklove conference and I heard some worrying stories about the way content is formatted on a page being a factor in ehow has avoided being slapped.

It was the first time I had heard the expression "below the fold..."

I am producing some very sexy SERP's results and other sexier metrics are up too but I am concerened that thefurnituremarket.co.uk has a ton of images on the home page and the nice content is below all of them..

firstly is this content..."below the fold"?

secondly I know the site is old but do you think when this panda update hits the UK... were will be penalised for the look of the site..

I know there was talk yesterday at the conference of coming up woth a tool to check this out... my gut says that this will be a factor... sooner rather than later hence I am looking at magento and how we can skin it to look nice and present products better..

I would be really interested to know what exactly is "below the fold" on the furnituremarket.co.uk and some thoughts on the whole ehow formatting issue..