Questions
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How to tell where a competitor's Facebook Shares are coming from?
OSE share data is based on page rather than domain, so that's a massive number of shares for a single page! It almost certainly has to be a follower/like service. They're a dime a dozen. If they were running significant facebook ads you would expect their facebook page likes to be much higher than 25.
Moz Tools | | PeterAlexLeigh0