Hi "karlseidel",
I noticed your post and had to at least make some mentions. First I would say that for a best first approach for seo techniques really depends on what your focus market is. If you are trying to create an immediate social stir than that will require different efforts than for the "onsite" or "onpage" optimization the neighbor did for you. So some discussion would be required to appropriately help you.
As for what I would do with on-page optimization I would have to say images and anchor links are the most important in my experience after metatags and such. Also, if you are not good with the code directly then I would recommend a CMS of some sort, Joomla and WordPress are the two I would recommend. For the most part they package in a lot of the on page seo stuff.
I welcome further questions and look forward to seeing any other opinions on this.
Ciao,
Todd Richard
203-293-6329
