Questions
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Is a slash just as good as buying a country specific domain? .com/de vs .de
To achieve those different geotargeting options in Google Webmaster Tools you have to add every subdirectory as a different site, otherwise you can only target one country for the top-domain. You should add marketing.com/de and marketing.com/fr as separate sites to GWT and set the geolocation for each folder to the right country.
Search Engine Trends | | nvs.nim0 -
Is having the company's address in the footer (or header) of each webpage important for SEO?
Absolutely Sean, people who live and breathe their websites seem to overlook the simple things that could increase conversions - great point!
Moz Tools | | Hallam0