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Howdy richardo24hr, One of articles that changed my SEO life was written by Rand back in 2010: All Links are not Created Equal The article is still valid today, and update link Panda and Penguin have further changed the landscape of links. Here's a few important points to keep in mind: 1. Multiple links from the same domain don't always help. It's better to have 50 links from 50 domains than 10,000 links from one domain. After the first link, other links from the same domain may pass value, but that value tends to diminish. 2. Since the Penguin update, sitewide, over-optimized anchor text can lead to penalties and/or filters targeting your keywords. For example, a sitewide footer link (or sidebar link) that pointed to your site with optimized anchor text is often seen as non-editorial (as it's placed automatically by your CMS) and this could actually hurt you. 3. Google is getting better at sniffing out site with "administrative" relationships, and tend to devalue these links. So a site that links to you from 100,000 pages is likely to broadcast a relationship between the 2 sites to Google, so Google may possibly devalue these links. Links from this site can help! But the danger is to overdo it in a way that can actually act counter to what you're trying to achieve. The best links from this site, from an SEO point of view, would be: Editorial. Meaning they are linked to in the body of a text article, and not auto-generated by a CMS This means the links are varied in thier anchor text, and not over-optimized I would avoid sitewide links RSS links are tricky, but in general I don't see them adding much value. Although these links are often scraped and posted on 3rd party sites. In this case it's best to use generic or branded anchor text like the full url of your site: example.com If I had to choose, one link on the homepage may well give you more value than 100,000 RSS links. There's probably an opportunity to do more than this, but I'd do a thorough link audit to look for as many over-optimized links from this domain as possible. Hope this helps! Best of luck with your SEO.