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Sharon, if i'm not mistaken this is what you are trying to do: http://www.riafinancial.com/locations/us/home.aspx is normally in English (or American to some ;-)) and with the language selection the us part of the url changes to FR for France and CH for Chinese .. etc. I think you will find your answer in Danny Dovers cheat sheet: http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition you can indeed target selected languages and countries with the href lang and using the double parameter (hreflang="fr-FR"). Hope this helps  you and solves your problem. Regards Jarno