Questions
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Related Keywords: How many separate pages?
Instead of trying to group pages by keyword, try thinking about searcher intent and task accomplishment. Can you write one comprehensive page that addresses the searcher's needs and includes all the keywords? Or does it make more sense to break into a couple different areas, such as a page that's specific to a plaintiff and a page specific to a defendant? Try this: create a venn diagram of the different audiences that may visit that section of the site you're contemplating building out, and group the keywords that you suspect each audience would use and see where the overlap is. If there are areas that are completely blank, you don't need a page for that specific audience or task. Doing this will help you determine which pages need to cover which keywords for the right audience. For example, for an optometrist there's probably searches involving "contacts", "glasses", and "lasik". You might be able to address all three on the same page, but that's probably a horrible experience for someone who is just looking for a specific eyeglass style to have long text about the benefits of lasik. Very little overlap there because the audiences and intent may be different, so they get different pages, and that shows up in the venn diagram. Hope this helps!
Intermediate & Advanced SEO | | brettmandoes0