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To pat myself on the back a bit, one of the cleverest things I think we did was set up a project gallery map that has indexable pages for each town where we've installed a solar project, replete with URL, title, meta tag, etc. e.g. https://www.revisionenergy.com/solar-projects/shelburne-new-hampshire/ These rank well for any of the town name + state searches, for the state level searches we are not as present as we'd like / used to be. We have pages like these to highlight our various locations (a local SEO play) - https://www.revisionenergy.com/locations/brentwood-nh-solar-showroom/ We tried to make state-specific solar guides, e.g. https://www.revisionenergy.com/locations/go-solar-in-new-hampshire/ however these seemed to perform less well (were poorly indexed and don't rank).