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I am concerned that this 80% of my traffic that does not often convert and leaves the site quickly, is costing me in rankings on the pages that do perform well. I would not worry about this.  That blog is pulling in the traffic and Google knows that some types of pages satisfy a visitor and result in a short visit.  So, if visitors are staying long enough to read, then you are doing great. I am therefore considering taking the blog OFF our site and moving it elsewhere, linking back to the e-commerce site and allowing it to stand on its own two feet. Is this a bad idea? I would do the opposite.  I would move it into a folder on your main domain.   Like maindomain.com/blog/  (I would not name it blog because that makes it a target of hackers, give it a more relevant name) If that blog is attracting traffic, earning likes, links, mentions, etc. having it on your own domain will be better than having it in a subdomain or an outhouse.  If it is on your domain then your domain gets credit for the popularity.  The only reason that I would not put it on my main domain is if it was susceptible to Panda or Penguin problems. Thoughts? I would be showing Adsense to those 2 million visitors.   Will probably earn a five digit number annually and the first digit will not be a "1"..