How To Support Data with Real-Life Interviews
9/16/2016 We have analytics, so are interviews still important? In today's Whiteboard Friday, Onward's Rebekah Cancino shows us just how important they are, and how you can get the most from them.
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rcancino
@rcancino
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Phoenix, AZ
Job Title: Partner, Content Strategy and UX Design
Company: Onward
Favorite Thing about SEO
Making good things findable in a big sea of internet
rcancino
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Hello! One thing I know for sure is that together we can achieve much more than any department could on their own. That's why I've spent the last decade helping people figure out cross-discipline collaboration to solve some of their toughest content problems. My consultancy, ONWARD, works with large organizations to bridge the gap between UX, content, and SEO. Before that, I led the content strategy team at one of the largest agencies in Arizona where we used a holistic approach tackle complex projects for clients like Aetna, PetSmart, and United Way.