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The numbers by themselves are meaningless.  Read my response again - look closely at the sites that are linking to them: Why are they linking? What's in it for them? Could you do the same? Could you apply that same process to another site that they don't have a link from? Can you take that idea further - change it to put a new spin on it? You can't win at SEO my chasing the links of competitors. You will always be playing catch up, you will never get every link and you'll never get ahead.  However you can learn from those links and take their strategies rather than their links. When you have a strategy then budgeting starts to make sense.