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I try to stay relevant to the tag of the article or use the Title of the article. It is not about stuffing keywords in places. It is about relevancy. Here is a cornerstone article: https://www.brightvessel.com/21-tips-woocommerce-website-design One of my supporting article: https://www.brightvessel.com/multiplying-e-commerce-site-conversions/ At the bottom: I added a link. If you like this post, check out 21 Tips for WooCommerce Website Design For me, I like things to be understandable and relevant to each article I link to, which works. I would use the mindset that your providing information and how you link that information needs to display that way.