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This is very often overlooked but in my opinion the right URL structure is critical for any site, because the on site optimisation and content creation for landing pages will be very much determined by the structure of your URL's. Logical structure also helps users understanding and navigating the site.

I always suggest a "library" approach, so creating a logical structure similar to a library where a book (or a product/service/article etc.) falls under one parent category, which falls under a higher parent category, similar to:

science-books/physics/newton-inventions

entertainment-books/childrens-books/harry-potter

I your case the first example of URL path makes more sense, but the question is - are dozen roses only anniversary flowers? Spend a few hours organising your products into categories that make logical sense and create a URL structure to reflect that but keeping in mind the keywords people are searching for to find your products. It's not easy so don't rush it.

Ah and use hyphes (-) rather than underscores (_) in your urls...

Hi Dan,

I have just clicked on the link you provided

Since the new Penguin is still rolling out and most ranking changes are at the moment down to this algo refresh I would suggest looking at your link profile for a start and if there is nothing wrong there, simply wait a couple of weeks until the refresh has officially finished and take it from there...

Partial doesn't necesserily means there is a problem. Check this article by Google: https://support.google.com/webmasters/answer/6066472?hl=en

If that font is the only thing not loading then it's not a problem for crawlers and it wouldn't have affected you rankings.

Btw that link to the font returns 404 error? Why are you loading fonts from a different website in the first place? Have it loaded from your site or from Google.

the cache version might still be of the page before they did changes to it Mick

click on it and look at the list of issues - are there any javascripts blocked, unreachable etc.? is the preview complete or elements are missing? is render of this particular page (that lost rankings) different to other pages on your website? talk to your web developers about this and get them to fix any issues there. If there are no issues then the reason for your loss of rankings is somewhere else

Collapsible divs use jquery which is a javascript. I don't think the rankings drop has got anything to do with it, unless there is an error which prevents cralwrs to access the text content. Fetch and render the page in WMT to see if there are problems.

There is nothing you can do now. You have made a mistake and fixed it. Since then you have submitted a sitemap, "fetched" the site and redirected non-www traffic to www in your htaccess... There are no other ways to speed the process up. Just sit and wait for Google crawler to fully re-crawl the site and the number of indexed pages will come back to what it was.

You said all rankings disappeared in Moz Tracker, but what about the actual rankings in Google search results? Have you checked that? What are WMT and GA saying about your rankings/traffic?

My gut feeling tells me your pages are still ranking as they were, but since your WMT was still set to show data for www domain you weren't seeing any... am I correct?

Always disavow to show you are being proactive and have good intentions. If you don't you might get a manual penalty that will wipe your site off the index completely.

The problem here is not really what to do with the links but how to stop them appearing as I would imagine every month there will be more of them appearing on similar sites. You have to find hosting companies of these sites and take it with them, reporting violation, asking to take these sites down, tracing the person/company who built them, threatening to sue...

Good luck

Hi CosminC,

As Linda said, new sitemap + Fetch as Google in WMT. Once you "fetch" it, refresh the page and there should be a new button available Submit to Index. Click this button and choose - Crawl this URL and its direct links.This will effectively ask google crawler to visit and re-crawl your whole site and although Google doesn't guarantee anything, the crawler would normally re-crawl the site in the next few days.

You need to mark them up as different languages en-gb, en-us, en-au, and use rel=alternate tag. Everything is explained here:

https://support.google.com/webmasters/answer/6059209?hl=en&ref_topic=6059248