Welcome to the Q&A Forum

_Press Release as a means to get back link if that what you are referring, I would say it is a bad idea. The idea of writing a press release is to share some news worthy article with your targeted audience. Ask yourself even if badly written and not so news worthy PR manages to secure top ranks in Google News, would that help your company impress your targeted readers? I do not think so. Rather it will leave a bad taste in the mouth so, the purpose of launching a press release will be lost. So, rather than focusing on the link coming from the press release website, you need to treat it as a powerful tool to reach out to your targeted audience and make them aware of the products or service you are going to launch. _

_It is a worthless practice and believe me, you are not going to get any benefit out of it. After Penguin and Panda update, this practice is now being treated as another spammy SEO technique whose sole purpose is to push the rankings of the website artificially. Rather than wasting your time on shoddy techniques like this, you should try your best to invest your time and money to come up with great quality content that adds value to your website. _