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Lots of people come here and say.... "I added millions of pages to my site and my traffic dropped." The answer is usually.... the millions of pages were thin content, duplicate content, cookie cutter content or rubbish content and now google sees the site as low quality.

Hello everyone, Thanks for sharing your experience and your answers, it's greatly appreciated. The website is build in order to avoid cookie cutter pages : each page will have unique content from classifieds (unique because classifieds won't be indexed in the first place, to avoid having too much pages). The linking is as well though in order for each page to have permanents internal links in a logical way. I understand from your answers that it is better to take time and to index the site step by step : mostly according to the number and the quality of classifieds (and thus the content) for each jobs/locality. It's not worth to index pages without any classifieds (and thus unique content) as they will be cut off by Google in a near future.

You are very welcome - happy to help

Hi Raphael, Without actually investigating your client's unique business, my response will have to be somewhat general. The main areas one would investigate would be: 1. Age of domain 2. Strength/optimization of website/inclusion of local hooks on site (like NAP) 3. Correctness of Google local listings/lack of violations/lack of duplicates 4. Number, quality and age of citations (if yours are new, you need to give them time to go into effect) 5. Consistency of NAP across all citations 6. Review count 7. Proximity to city centroid 8. Traditional SEO factors, such as linkbuilding There are other areas that could be applicable, certainly, but these are the main ones. Here are some resources regarding local search rankings and related factors: http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/2012/09/26/infographic-citations-time-to-live/ http://www.localvisibilitysystem.com/2012/10/02/how-long-does-local-search-visibility-take/ The above are a few selections which I feel will be highly relevant to what you are trying to understand about local search ranking factors and the time it can take for your work to go into full effect. I hope you will find these useful!