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I heard of SEO while working at my first job after College, as a Graphic Artist/Web Designer that I did at different companies for 8 years. Somebody was talking this "new" SEO stuff, and Google at work one day. It sounded very interesting so I started learning and teaching myself everything I could. Found SEOmoz.org in '04, and have been following daily/weekly since. SEO Content Coordinator has now been my actual job for the last 4+ years.