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Philip, This page: http://www.picnicandtailgate.com/products/reclining-camp-chair-with-mlb-logos-by-picnic-time Should be the canonical version, referenced as such in the rel canonical tags, on these pages: http://www.picnicandtailgate.com/products/reclining-camp-chair-with-mlb-logos-by-picnic-time?variant=1367734467 http://www.picnicandtailgate.com/products/reclining-camp-chair-with-mlb-logos-by-picnic-time?variant=1367734531 http://www.picnicandtailgate.com/products/reclining-camp-chair-with-mlb-logos-by-picnic-time?variant=1367735171 This seems to be the way you have it set up at the moment, and I would leave it like that. If your hope is to get more search traffic for team-specific searches you'll either have to rely on that one page ranking for all team variations (each team is listed in the code from the selector box so you shouldn't need to add them somewhere else on the page) OR you'll have to create unique and useful content for each one of them that doesn't follow a pattern (i.e. don't just replace the team name on each page). Does that answer this question for you, or were there other related issues?