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As Marcin said this plugin is the most crucial one as it will deal with the sites duplication and cannonicalisation issues. Also contains XML image and website sitemap. You can also find other relevant extensions by searching here - http://www.magentocommerce.com/magento-connect/catalogsearch/result/?id=&s=1&pl=1&te=0&q=seo&pr=0:1180&t=0&p=1 Regards, Vahe

Lakshmi You almost answer your own question with ...1000's of posts and i cant get back links for each... So, you need to make sure you are not spreading your "weight" around the site when you could simply be the Gorilla of a single page. By focusing keywords/phrases to single pages, you do not lose anything to the other pages on your site (slight over simplification). Now, if you have all these posts and they are older and have a bit of weight, you could redirect some of them to the keyword page you want to push. Outside of that, with 1000's the content is likely older and of less use anyway. That said, it does not mean that in certain verticals you won't rank for the same SERP page with different urls. We have some sites that have a specific keyword phrase and we will have two urls on the same page 1. One is an attorney and the first url is thatSite.com/particular-service and the second is thatSite.com/how-to-guide-that-service/ I would not spend time attempting to make that happen, however. Lastly, Marcin makes a really good point in c): ("buy laptop" is highly competitive,... You will need a mix of links with optimized anchor text..... Follow his advice. Hope this cleared up a few ponderables...