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Hi Tony, I had a very quick look at your site. Content ideas etc. from below are good. One of the easiest ways to increase this aspect is to make it easy to Tweet / Share. Can you bring AddThis or similar Share services into the design of the site? If people can see these on the site it is easy for them to share. I increased Shares of a TV Advert by 10 times by including this feature (video been on the site for 2 years, one year of which with AddThis). I hope this helps. Regards Geoff

Simply, yes that just about covers it. The things to bear in mind are that there is often a delay in recognising the new domain so there may be a short amount of time where your domain is not apearing on the SERPS. My personal advice is as follows: Pre-move: Buy the new domain as early as possible and put some simple content on it. Submit/register your domain with the major search engines and get a few links to ensure it is listed and the search engines recognise it (this helps to reduce or avoid sandboxing). 1. Create all necessary 301 Redirects. 2. Use analytics and site explorer to find the top 200 or so domains sending traffic to your old domain and contact their webmasters to change the links. 3. Make sure both the old and new sites have been verified and have site maps submitted. 4. Launch your new site with a media and online marketing campaign. The goal is to get as many new inbound links as possible as quickly as possible and to attract a large number of branded searches for the new site. 5. Monitor your Webmaster Central account for 404 errors and to check how Google is dealing with your 301's. Whenever a 404 is produced, place a 301 in place. 6. Monitor the spiders on your new domain. Search engines spend more time crawling sites they trust so when your crawl level is close to your old sites level you are probably close to that trust level (this is a crude measurement). 7. Monitor your search engine traffic referrals to help determine how your new site is developing on the internet. 8. You can also check your server logs for 404 and 500 errors. For more information Matt Cutts published the following: http://blog.milestoneinternet.com/web-development/faq-on-duplicate-content-and-moving-your-site-by-matt-cutts-at-pubcon-2009/