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Hey, just wanted to address this. While I believe that is most certainly possible for some other sites that were hit in the latter half of 2016, I'm convinced that is not the case for me. My competitors' positions (All smaller blogs like mine, for every important keyword) have not moved at all - I have simply dropped. Of course, the ad results show up for certain keywords, but they are not relevant to what these keywords are targeting, thus they don't get much traffic - consumers in my niche are pretty savvy about that kind of thing. If I'm looking for a guide going over how to build a computer, and the ads show ""Selling Computers", that isn't going to offer much value to the person specifically searching for one thing. They know they can buy a computer, but they don't want to - they want to build it themselves, which is why they googled that phrase. No bigger companies or websites have been pushed to the top with the little guys getting pushed to the bottom, in my case. And I wasn't just going by traffic dropping, I am also actually tracking positions - while a few keywords did drop to page 2 or 3, the vast majority have dropped well into the 100s+ positions. In both cases, it is purely small blogs (Sometimes with worse DA and backlinks than I) out ranking me. My strategy right now is to simply get as many quality backlinks as I can. We'll see where I am 6 months from now!