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I have to agree that the first thing to consider (well, after fixing those broken links) is how your content ties into your conversion funnel. What compels me to stay on your site once I've found the answer I'm looking for? For example, if I'm just looking for recommendations for fans and I land on your post about them, once I've read, why wouldn't I click right back to Google? Out of curiosity, what constitutes a conversion for you? If a visitor doesn't bounce away, what would you prefer them to do?