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This question is a bit intricate. With AJAX content like this, I know Google's Full Specifications https://developers.google.com/webmasters/ajax-crawling/docs/specification indicate that the #! and ?escaped_fragment= technique works for their crawlers. However, Roger is a bit picky and isn't robust enough yet to use only the sitemap as the reference in this case. Luckily, one of our wonderful users came up with a solution using pushState() method. Click here: http://www.seomoz.org/blog/create-crawlable-link-friendly-ajax-websites-using-pushstate to find out how to create crawl-able content using pushState . This should help SEOmoz crawler read AJAX content. Let me know if this information works for you!