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Paid promotion is a good starting point, but not necessary. Paid promotion only goes so far. General advertising on a number of mediums both online and offline will get you likes too. Let people know you have a Facebook, keep it active and people will like your page. Write a blog and include your Facebook link. On forums add a Facebook link in your signature. On paper advertisements, include the Facebook logo and a simple link to it, e.g. www.facecook.com/inmarketingwetrust I also see you don't have your Facebook account on your Moz profile. That is also I good place to start.

If you did that - now you have 2 URLs customers can reach you.  I know it would help people, but you now have 2 online "brands"/urls.

The attractions page that you linked to has plenty of unique content, but if you're targeting the keyword "st augustine attractions", you'll want to do everything in your power to make that page more attractive and useful than anything else ranking for the target keyword. Listing blog posts down below as title + short description is great from a user standpoint and a search engine standpoint. Keep it up, and try to find ways to add more internal links to the text throughout the page rather than relying on dumping all the links at the bottom.

You rock Dan!  Thumbs up!