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Hi Abs, Changing brand and domain name are very crucial steps, so it requires proper attention and good strategy prior to the implementation. These changes can have the serious impact on the SEO work and branding you have ever done. Below is the list of recommendation that you should follow: Redirect all the old website URLs to the relevant URLs of the new website Keep a close eye on Google webmaster to analyze and fix 404 errors If you have subdomains linking to old website, redirect them to the new domain Setup sitemap for your new domain Do press release for your new brand so that visitors can know about the change Perform Google Adwords for rebranding message like We have shifted to a new brand. After following above steps, keep analysing your website to check the impact of domain change and rebranding on your website. So that you can fix the problems as soon as possible. The real example of rebranding is Odesk, which has become Upwork now. You can get the detailed information of my mentioned point in the below link: http://searchengineland.com/odesk-upwork-migrate-domain-not-kill-seo-223494 Hope this will help. Regards, Varun

Hi there. Well, 3 spots drop in rankings is surely not "quite dramatic drop". It can happen for many-many reasons. What I would recommend though is to check if the domain name you have purchased ever had (or still has) penalty or spam issues. Usually, if everything is clean, it wouldn't affect your rankings. As for irreversibility - nothing is irreversable. However, if that domain was in fact the reason of ranking drop due to spam issues, then it might take longer to recover. Yes, disabling would be the first thing to try if you think that was the reason. See how your rankings react, if there are any sudden changes. However, I do recommend to check other factors like your backlink profile changes, content cnahges, your competition SEO changes and so on. Hope this helps.

Hello Ben, Have you already made the change? Every product I looked at from that page had only one size/color/material, etc... What is the purpose of the change? Will the simple products AND the grouped products to which they belong all be indexable on their own URLs? Grouping products is one way to reduce the amount of product pages on the site by allowing shoppers to choose options from a single product page (e.g. size, color, material...) that would otherwise be listed as its own sku. If your goal is to allow shoppers to view each as its own product then that's fine as long as you're willing to write 100% unique, useful copy/descriptions for each of those pages. If not, it would be better to keep them grouped. As for the category page, I don't think it matters much what products are being featured there in terms of how the category page will rank. It will affect the pagerank being distributed to product pages though, so rankings could drop for your grouped product pages if you are only linking/showing simple products on category pages. Without a little more detail about how you group products and what you're trying to accomplish it's hard to provide a great answer.