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Thanks for you comments ... If you were Google and you heard everybody on FB and Tw clammoring about a website... you would probably pay attention. But surely that isn't the whole story. For example, this article in the UK based Independent newspaper has a PA of 50 & and a DA of 86.Surely if I'm involved in a discussion on a page of that quality it must have a positive effect of my  'social juice'? The comments are closed on this particular article however I would have been able to add a comment via a Disqus direct login, or via Twitter of FB, etc. and I guess fundamentally I'm trying to work out the most effective way to comment on these type of articles. I'm not at all interested in generating links or social buzz for the sake of it, but when I do interact with quality articles and sites I want maximise the seo potential. http://www.independent.co.uk/life-style/health-and-families/features/is-depression-actually-good-for-you-2274662.html