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Hey thanks Dan! That's good advice about the keyword research. We did that and every page of the site is optimized for one or two strong keyword phrases - we chose both high KEI phrases from Wordtracker, and high volume Google search phrases. We have H tags and image tags on every page as well, and have kept the content at at least 500 words of quality original content on every page we can. I haven't tested the on page optimization tool at SEO Moz, but will check it out. I think we employed most best practices for our on page SEO. Our linking is just getting off the ground, though. Steve