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I'm still a little confused. Perhaps because we are thinking of different things when we say "category page"? I think of "category page" as a special page in the flow a customer goes thru when they start on your home page. Like this:   Home page (has links to all the categories)  >>> Category page (has links to all the products in that category) >>> Product page (has complete description and the Buy button) So in my view, it is perfectly normal for the Category page to have a link going out to each Product page it serves. That might be 5 products or it might be 50 products. If you feel there are too many products showing on the Category page, then you can use Sub-Categories to decrease the number of links.  Like this: Home page >>> Category page (has links to all the sub-category pages)  >>> Sub-Category page (split logically, like Men's bikes and Women's Bikes, or Under $200 and $200 to $400 and Over $400, etc)  >>> Product page You may also want to check with your e-commerce system provider. If they don't have an arrangement that you like, there are lots of other e-commerce systems out there...