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Hello Paul, Update Google Analytics Specialist just confirmed to me that my initial response was correct in that you cannot change the default model used for non-Multi-Channel Funnels reports. Original Response Thanks for your question. This is unfortunately something that cannot be done. As you mentioned, Last Non-Direct Click is the default model used for non-Multi-Channel Funnels reports. To my knowledge, and based on the Google documentation & their live-support, there is no way to change this. That said, an Analytics specialist is supposed to get back to me in 24 hours and I will update my response with any new information they provide. While you cannot change the default model, you can narrow down the Model Comparison Tool to the goal or goals you're wanting to dive further into. This combined with changing the primary & secondary dimensions along with using the conversion segments should allow you to find the information you seek, though likely not as efficiently as we'd like. Sorry for the bad news, but hopefully you can use the Model Comparison Tool as a workaround. Trenton Here are some additional resources on how to create your own attribution models.

There is no real issue with having multiple H1 on a page - in your case you risk that the hidden H1 is ignored. If you hide more content on the page Google could consider that you're cloaking - if it's only the H1 I guess this risk is pretty limited. Dirk