Welcome to the Q&A Forum

Hi, I have been in the same position myself. I would recommend taking a look at all your old content like Anthony mentioned and find what has been really valuable to your users. See if you can create less and only on the topics that hit home. I would also think about using a writing service and then just have an editor review and change what is needed. You will cut the cost down tremendously. https://www.textbroker.com/ Does decent work, but you have to pick 4 or 5-star writers. You also have to make sure you brief is detailed so you get a good first round. Keep in mind this is not replacing writers just giving them original materials they can work with. I would also try out https://promote.quuu.co/ which does a good job with getting the content out there at a very low cost. You can get a better gauge on what is more shareable topics. It also can help get more inbound links. When you promote your posts this gives a faster and greater understanding to what works. Which brings me to the topic of gaining quality inbound links which in my opinion is one of the main reason for generating ongoing content. So I would look at how and where it is shared to gauge the quality of the content. Good Luck!

Awesome, thank you so much for the detailed response and ideas - this all makes a good deal of sense and we really appreciate it!

My pleasure, Paul! Thanks for asking a good question